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GET THE GOOD LIFE

Thinking of buying or selling a home in LA? See what The Good Life can do for you:

EXPERTISE FOR BUYERS

We’re in an extremely competitive market with most homes receiving multiple offers – it’s important to work with an agent who understands how to make your offer stand out in the crowd. I’ll be in your corner from start to finish; from scheduling showings to providing comps & market info to coordinating your inspections and guiding you through the escrow process to close on your LA dream home.

EXPERTISE FOR SELLERS

I’ll work for you to coordinate pricing, staging, professional photos, marketing, open houses, private showings, and throughout the escrow process, preparing you for what to expect and keeping you updated on progress every step of the way. My listings receive an average of 12 offers and sell for 110% of listing price in less than 30 days.

LOCAL INSIGHT

How much is your home worth? What should you expect to find in an Eastside home on inspection day? Can you legally turn that garage into an airbnb? What neighborhood will be the next big thing? You can never ask me too many questions, I love empowering my buyers and sellers with the tools they need to make the most informed decisions possible.

Local Knowledge

My family were founding residents of the Northeast LA, Pasadena, and Glendale areas dating back to the 1870s and it means so much to me to be a part of this community almost 150 years later. Living and working on the Eastside keeps my finger on the pulse of the all the local happenings and real estate insider info – I love getting to know every storied pocket and quirky neighbor.

TESTIMONIALS

Stephanie

Heather is a very committed agent, listens to your needs and wants and goes above and beyond to sell your house and to find you a new one. I would definitely recommend Heather if you are selling and/or buying.

Frances and Andy

Heather was invaluable helping us transition from New York apt.-dwellers to South Pasadena home-owners.  We couldn’t be happier with our neighborhood and the tireless effort Heather gave us throughout the home-buying process.

Anis & Zarrin

Heather is the ultimate realtor — responsive, proactive, knowledgable, supportive, and just a really cool person…

Scott

From the initial negotiation to the closing bell, Heather’s commitment to her clients was impressive. Simply a great person to work with.  If you’re thinking of buying a home on the eastside of Los Angeles, Heather is definitely a Realtor you need to talk to.

Amanda, Joe, River, and Fox

Heather D found us our dream starter home in California! Years later, we used her services to sell our home and couldn’t have asked for a better experience. If you’re searching for the perfect realtor look no further! Heather D is incredibly knowledgable, personable and savvy in a competitive marketplace.

Chris & Natalie

From our first initial meeting to the day she handed us the keys to our house, Heather was patient, understanding, knowledgeable and even somehow made the process fun. Could not have asked for a better realtor!…

Greg, Erica, and Dudley

Heather was incredible to work with throughout the entire buying process! She was patient with our questions, a skilled negotiator and extremely knowledgeable of the current LA market. We’d never think of buying or selling our home without her now!…

Chris

Boiling down your future home life to a transaction is 100% stressful. Heather isn’t just a realtor. She’s an empathetic woman who understands your vision and will deliver on it.

Nate, Perrine, Julia, Elsa, and Charlotte

Heather is so knowledgeable, efficient and resourceful that buying our house never once felt scary. The whole process was fun and exciting, actually. We love our new house and we’ll be forever thankful to her for helping us get it.

Paul, Michelle, and Petey

We couldn’t have asked for a better person to help us find our first home! Heather D made the entire process easy, smooth, and even hilarious at times!…

Niko

Heather sold my house in Silver Lake within a week! But that wasn’t it. It took her ten days to find me the dream home in Pasadena. She’s just one of a kind. You won’t regret it.

Mike & Ruby

Heather is everything you want in a realtor – she’s fast, knowledgeable, and makes the process incredibly easy. ∞ stars!…

Mimi

Heather was amazing and turned out to be not only a great realtor but a friend too. After a few months of losing to more and more extravagant offers, Heather convinced me to look at just one more house. It was exactly what I was looking for and for a…

CONTACT ME TODAY:

Heather D Orozco
HEATHER D. OROZCO

THE GOOD LIFE LA / TRG REALTY
323.989.3839 | [email protected]
CalBRE 01943938




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Conquering the LA Market: 5 Tips for Homebuyers

Pretty much every home on the market right now in LA’s Eastside is getting multiple offers. With a strong economy, good job growth, interest rates near-historical lows, and plenty of cash floating around there are simply more buyers looking for homes than there are sellers looking to sell. This can sound intimidating for buyers but it doesn’t need to be. With a great agent by your side (hi!) you can conquer this market like a champ as long as you’re properly prepared for what’s ahead.

1. Bidding Wars Aren’t Always About the Highest Price

It’s important to remember every home-seller has different needs. There’s no hard & fast rule for what a seller wants; cash isn’t always king and the absolute highest offer doesn’t always get the home. Maybe they’re transferring out of state next week and looking for a buyer who can close quickly with no contingencies. Maybe they need a buyer who will wait for them to find a replacement home before closing or one who will lease the home back to them after closing. All of these bargaining chips are the terms of the offer and are just as important as the price.

The majority of home sellers will accept whatever has the best combination of both price and terms. This means in a situation with multiples that are all at or near the same price a seller will choose the one offering the terms that best suit their needs. Finding out what a seller is looking for and customizing your offer with those terms is our first line of defense to stand out in the crowd. You’d be surprised how many home sales I’ve represented where we’ve gotten dozens of offers but only a few buyer’s agents bothered to call me to find out if my seller had any specific needs. I’ll let you guess which offers usually move to the top of the stack.


2. Competing Against Cash Offers When You Have a Loan

About 1/4 of home sales in Southern California right now are cash. With that stat in mind we can assume if there are multiple offers on the table there’s a good chance at least one is cash. If your offer is being funded with a loan it will inherently include more contingencies and a longer close than someone offering cash, which translates to a seller as more risk. It’s a tough pill to swallow but with 2 similarly-priced offers side-by-side the seller is going to pick the one with the least risk.

If you’re up against cash offers the most obvious way to compensate is by offering a higher purchase price – many sellers are happy to absorb a little more risk if it ultimately means more money in their pockets. It also helps to be as flexible as possible with things like your move-in date and requested repairs. Lastly we’ll work closely with your trusted local lender to get your loan on the fast-track, tightening your loan and appraisal contingencies and even removing them entirely in some cases. Now we’re cookin’!


3. Be Prepared

The Los Angeles market moves at lightening speeds – a character home in an up & coming area may get dozens of offers before the first open house and go off-market in less than a week. It can be overwhelming as a new buyer, but solidifying your finances ahead of time will put you at a huge advantage over the masses which aren’t as prepared. It’s fun to window shop, but there’s nothing more heartbreaking than seeing someone fall head-over-heels in love with a home they’ve decided is “the one” and then miss the boat on putting in an offer because they didn’t have their paperwork ready on the back-end.

Before you start browsing listings and visiting open houses you should have a pre-approval letter from a local lender and/or have your cash affairs in order, keeping funds needed for inspections, down payment, and closing costs in mind. If you still need to file taxes for this year or will be borrowing funds from a relative now is the time to explore doing so. Avoid online mortgage calculators – they’re fun but they don’t usually account for your credit score (which affects your interest rate), PMI, local property taxes, homeowners insurance, or a host of other things a real-life loan officer could better assist you with.


4. Be Patient:

I know it’s hard – you’ve got that pre-approval burning a hole in your pocket and rates feel like they’re going up by the hour. Your friend who bought a home last year already has $100k in equity because values are rising so fast. This is so exciting! Do yourself a favor . . . breathe. Our market tends to come in waves – you may not see a home within your price-range in a certain neighborhood for many weeks, then suddenly 5 pop up on the same day. Keep your eyes on the prize, don’t burn yourself out considering homes that aren’t what you really want just because that’s the only thing on the market today. Remember we’re looking for Mr. Right, not Mr. Right Now.


5. Be Realistic:

Keep in mind many homes are purposely underpriced to attract multiple offers quickly – don’t let yourself get hung-up chasing the dream of an unbelievably low asking price. Think of the LA real estate market like ebay and think of asking prices simply as starting bids. We’ll discuss your budget and must-haves, pulling comps so you can see what similar homes are currently selling for and what kind of jump to expect in asking price vs selling price. You can trustingly shop with these comps in mind – if recent sales tell us to expect to pay a certain price for a home in a certain neighborhood with a certain level of finishes, that’s what a home will end up selling for regardless of how low it’s been initially priced.

My goal is to arm you with an understanding of the market so you can purchase a home with confidence. While other buyers are getting into an emotional frenzy over their offer on a home that was comically underpriced and subsequently sold $100,000 over their budget, you will be cool as a cucumber because you walked into the situation with realistic expectations. You came in armed with your paperwork and a basic understanding of the home’s value, you tightened your terms wherever you could, and you offered accordingly. Pat yourself on the back, you are a soon-to-be home-owning badass!